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SIXINCH Furniture Makes a Splash at Denver Design Week

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In October 2018, FL+G Agency was proud to showcase our client SIXINCH® North America’s furniture at a brand activation event at Denver Design Week. The event featured a panel of guests including SIXINCH’s Josh Taylor, our own Brian Rogers, Becky Mickletz of Remickz Marketing, and Brandy Sachen of Sofar Sounds Denver. The panel utilized SIXINCH’s colorful and funky furniture for the event, and audience members were encouraged to interact with the pieces following the panel.

The Denver audience was very receptive and interested in Josh’s extensive media background. He was able to discuss elements of digital media including videography, design concepts, copywriting, brand awareness, omni-channel marketing campaigns, and how these pieces have created the SIXINCH® North America brand. The crowd was very engaged with Josh regarding his company’s logo and design decisions, and in the Q&A, there were a lot of burning questions about his brand. It was a great opportunity to educate the Denver community on SIXINCH® North America while elevating Josh’s personal brand as an expert in his field. He shared his company's current goals for Denver, and and how he envisions his furniture’s presence in the Mile High market. It was also a great opportunity for everyone on the panel to network with design driven individuals, including interior designers and business owners (many of whom were actively interested in SIXINCH® North America’s catalogue of products).

Since SIXINCH® North America creates fun and imaginative pieces, FL+G sees their Denver presence expanding in many areas, including the live music venue, music festival, and nightlife spaces. We look forward to seeing the SIXINCH® brand grow across the country and truly anticipate them making a real splash in the Denver design world.  

You can learn more about our client SIXINCH® North America here and see more about the services our agency offers at this link.

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Join FL+G for a Branding Strategy Panel at Upcoming Denver Design Week

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Earlier this month, we brought you tips on building your personal brand. From identifying your strengths to publishing and sharing your own original content, there are a number of key components to establishing yourself as an expert in your niche. One way to continue building your own creative strategy is by connecting with top mentors in the branding space. This month, FL+G is proud to be creating an opportunity that will allow you to do just that at Denver Design Week this October 12th-19th. With FL+G’s own Brian Rogers on board, FL+G will be part of the panel “ More Than a Logo: How to Establish a Unique Brand in a Cookie Cutter World” on Thursday, October 18th. The focus of our discussion will be centered around how to set yourself and your brand apart from your competition, why your brand is more than your logo, and how to showcase your brand in the visual design world.

For this special event, FL+G is also bringing on industry expert Josh Taylor of SIXINCH® North America furniture. SIXINCH is not your average furniture company- their pieces are playful, unique, and whimsical while simultaneously having classic elements that keep them comfortable and functional. Their furniture has been featured in installations all over the world, and more recently, you might have even seen a piece like The Cliffy at a music festival! So how did SIXINCH brand themselves as a little more rock’n’roll than your average interior design choices? Josh will be sharing this with you, along with tips in his specialties of digital media, videography, design concepts, copywriting, brand awareness, and omni-channel marketing campaigns.

Along with Brian and Josh, the panel will also feature host Becky Mickletz (Remickz Marketing) and panelist Brandy Sachen (Sofar Sounds Denver). In the competitive marketing world, connecting with these mentors is exactly what you need to establish your own brand dominance.

Details for this Denver Design Week panel are below and you can snag $15 tickets here. Join our Facebook event for your chance to win two free tickets! Panelists are available for press and interviews; connect with us at publicrelations@flg.agency for requests. We can’t wait to see you October 18th!

Denver Design Week Panel details:

“More Than a Logo: How to Establish a Unique Brand in a Cookie Cutter World”

Thursday, October 18th 2018 at 1:30PM

The Yard at Denargo Market 2323 Delgany Street Denver, CO 80216

More About SIXINCH North America

Founded in Belgium in 2003 by Pieter Jamart and Michel Sels, SIXINCH was born from a passion for innovative materials and progressive design. In 2013, Peter and Michel partnered with U.S.-based Wieland Designs, a well-respected company in the furniture industry, and expanded the footprint for one of the most talked about furniture brands in the world. Their furniture has been featured in the international market at The Mondrian Hotel in Miami, The Centre Pompidou in Paris, Moscow’s Airport, and for commissioned installations in New York, Rotterdam, and Hamburg. With some of their more whimsical pieces, SIXINCH has even expanded their market into children’s hospitals, the aforementioned music festival space, and more. Earlier this year, SIXINCH North American opened their first showroom at the Merchandise Mart in Chicago during the NeoCon trade fair, the largest American trade fair for design professionals. One of the company’s most popular pieces, The Cliffy, has previously been the winner of a “Best of Neocon Editors’ Choice Award.”SIXINCH has a number of products newly available for 2018, from chic seated pieces like The Gnarly to the more fanciful and intriguing Tapa if you’re interested in browsing more.

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Building Your Personal Brand

Taking the first steps to begin building your personal brand can sometimes prove to be a challenge. Here are a few tips to help get you started:

 

Identify your Aptitudes

Everyone has gifts and strengths; the key is finding yours. What is your passion? In what area(s) do you excel? What is “your thing” - the thing that you wish to have attached to your name? If you find you are having trouble, ask people whom you respect what they deem to be your greatest asset.

The public enjoys someone with whom they are able to identify. What are some of the unique things that define you? This can be as simple as your interest in health food, or as obscure as your participation in competitive Chessboxing. Connecting with the public is incredibly important as you proliferate your brand.  

 

Build Yourself ~ Build your Brand

Consistently making advancements in your area of interest means that you are not only developing yourself, but you are modeling an individual perpetually striving for more. Doing this will draw public interest. Successful people are constantly looking to improve themselves. Stagnation is highly counterproductive for anyone who wishes to enhance their personal brand.

 

Share, Share, Share!

Place yourself in mass-circulation! This can be done by uploading plenty of online content. Whether it be photos, videos, tweets, or any other medium, the priority is getting your name out there. The more you pop up (either by post or word of mouth) the greater your chances of reaching a broader audience. This expansion is vital for continued growth and visibility. Keep sharing media/written content of you doing your thing along with promoting all the qualities that make you unique and relatable.

 

Evaluate and Re-Evaluate

Which of your posts have received positive feedback, i.e. more likes/positive comments/shares? Which have received negative feedback? Why? By taking time to analyze how each facet of your online presence is perceived, you can better assess in which direction you need to be pushing your personal brand.

 

Keeping all that in mind, getting started begins with you... Identifying, Building, Sharing, and Evaluating. FL+G is here to help the process and to provide the additional assistance needed to promote the optimal version of yourself. Reach out today and let us help you build your personal brand!

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Personal Branding - What We Can Learn from Christiano Ronaldo

Cristiano Ronaldo. The name likely rings a bell, considering his great soccer achievement as striker/center forward for Real Madrid. What he has also been able to “score”, though, is the interest of the public. Ronaldo has a composite 133 million Instagram followers, 74.4 million Twitter followers, and 120 million Facebook followers. These are beyond impressive numbers. Ronaldo’s thoroughly crafted social media presence helps build and keep his following. Due to this ever-growing popularity, Cristiano has been able to warp his soccer career into multiple sponsorships and job opportunities. Christiano is THE soccer superstar from Real Madrid. He is the attractive humanitarian admired by soccer fans and non-soccer fans alike and a stellar example of building your brand and the benefits of doing so.

The key to developing a personal brand? It’s all about marketing an individual as the incredible product that they are. Consider the three V’s that come into play with personal branding: Value, Variation, and Velocity.

 

Value:

Value is exactly what it sounds like. If you want to build your personal brand, you want to be perceived as a person of value. In Ronaldo’s case, not only is he an incredible athlete, but he is also a charitable and well-traveled individual, devoted to his partner and family. Ronaldo received 19,000 retweets on a photo of him and his family enjoying each other’s company for a candid “Good Morning” tweet.

Defining what the public deems valuable means research; however, some things (charity work, for example) receive almost universally favorable feedback. Ronaldo’s photo on Instagram supporting “World Blood Donor Day” acquired over 3.3 million likes. His tweet about the Rohingya refugee situation highlighted not only his interest in “saving the children” but his involvement in world matters. This tweet received 21,000 retweets.

Variation:

Variation is vital in our increasingly attention-dwindling society. This means, along with your main identity (soccer in Ronaldo’s case), you also need to keep things fresh and well-rounded to display that YOU are fresh and well-rounded. Along with attractive posts and photos highlighting your primary skill/attribute, include various facets of your life. This can be family or anything else unique that contributes to who you are and why you’re “not like the other (athletes/entrepreneurs/artists)”. Ronaldo does a great job of this by including glimpses of his interest in exploring the world, fashion modeling, and being with his loved ones.

Velocity:

Velocity is arguably the most crucial component when it comes to building your brand. It is how you keep yourself in the forefront of the public’s mind. Photos, videos, tweets, and posts being uploaded at a high velocity means an enhanced social media presence.

Ronaldo Cristiano has a whopping 2,296 posts on Instagram (an ever-growing number) along with hundreds of Tweets/Facebook posts. This is a visual representation of how he provides the public with daily doses of his personal brand.

 

In addition to his great social media presence, Cristiano has also taken steps to be featured on various talk shows and even has his own film with the fitting name, “Ronaldo”. With each public appearance, the three V’s are utilized and he is lifted in popularity.

How is an individual to stay on top of all of this? That is where we come into play. FL+G is here to help you grow your following, develop a personal brand that resonates with the public, and open the door to new and lucrative opportunities. Contact us today for more information on our personal branding packages! 

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Business Resolution Revolution

A New Year’s resolution can be more stressful than empowering, especially when the resolution involves your business. In both personal and professional life, many of us start out our years with a vast, seemingly unreachable resolution. A new year brings high hopes, and we often lose sight of the attainable. While having large goals to strive towards is a great motivator, focusing solely on massive resolutions can be discouraging rather than motivating. Major, longterm goals are achieved by achieving a series of small resolutions. Your 2018 business resolution should act as a stepping stone towards your larger business resolution. It should play a role in your larger goals, but should also be attainable. Plus if you achieve your resolution ahead of time, you can always make another! To help you out, we have compiled some of the most popular and helpful business resolutions that you could adopt in 2018.

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New Year. New Quarter. New Strategy.

2018 is a new year, which means it’s time to figure out your first quarter marketing
strategy. Your ‘great product’ means nothing without great sales, and great sales are a result of
great marketing. Creating a solid marketing strategy from the get go will set you up for major
success in the following year.

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Social Media - The Importance of Providing Value, Distinguishing Yourself, and Creating A Virtual Community

Social media has taken the world by storm. We live in an age where having a social
media profile is no longer a choice. It’s a must. Online branding and personas are no longer
limited to large businesses and companies, rather every single representative - be it a
representative for oneself or a representative for a larger group - is required to have an online
presence.

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Know Your Neighbors

Networking is extremely important but can also be extremely daunting. Taking small steps is a great way to get started, and FL+G is here to help you gain the tools you need to make your networking efforts successful. 

If Adland Succeeds In Diversifying, The 3% Conference Shouldn't Exist In Five Years

Creative agencies are rethinking the hiring process, from adding in-house venture capitalists to using Big Data in order to find diverse voices. At the 3% Conference in New York City, Jay Russell, CCO, GSD&M, Jaime Robinson, co-founder, Joan Creative, Jessica Peltz-Zatulove, partner, KBS Ventures, and Vann Graves, CEO/CCO, FL&G joined moderator Susie Nam, COO, Droga5 to discuss how the industry is tackling its stated desire to increase its talent base beyond the current status quo of white men.