Comment

Business Resolution Revolution

A New Year’s resolution can be more stressful than empowering, especially when the resolution involves your business. In both personal and professional life, many of us start out our years with a vast, seemingly unreachable resolution. A new year brings high hopes, and we often lose sight of the attainable. While having large goals to strive towards is a great motivator, focusing solely on massive resolutions can be discouraging rather than motivating. Major, longterm goals are achieved by achieving a series of small resolutions. Your 2018 business resolution should act as a stepping stone towards your larger business resolution. It should play a role in your larger goals, but should also be attainable. Plus if you achieve your resolution ahead of time, you can always make another! To help you out, we have compiled some of the most popular and helpful business resolutions that you could adopt in 2018.

Comment

Comment

New Year. New Quarter. New Strategy.

2018 is a new year, which means it’s time to figure out your first quarter marketing
strategy. Your ‘great product’ means nothing without great sales, and great sales are a result of
great marketing. Creating a solid marketing strategy from the get go will set you up for major
success in the following year.

Comment

Comment

Social Media - The Importance of Providing Value, Distinguishing Yourself, and Creating A Virtual Community

Social media has taken the world by storm. We live in an age where having a social
media profile is no longer a choice. It’s a must. Online branding and personas are no longer
limited to large businesses and companies, rather every single representative - be it a
representative for oneself or a representative for a larger group - is required to have an online
presence.

Comment

Know Your Neighbors

Networking is extremely important but can also be extremely daunting. Taking small steps is a great way to get started, and FL+G is here to help you gain the tools you need to make your networking efforts successful. 

If Adland Succeeds In Diversifying, The 3% Conference Shouldn't Exist In Five Years

Creative agencies are rethinking the hiring process, from adding in-house venture capitalists to using Big Data in order to find diverse voices. At the 3% Conference in New York City, Jay Russell, CCO, GSD&M, Jaime Robinson, co-founder, Joan Creative, Jessica Peltz-Zatulove, partner, KBS Ventures, and Vann Graves, CEO/CCO, FL&G joined moderator Susie Nam, COO, Droga5 to discuss how the industry is tackling its stated desire to increase its talent base beyond the current status quo of white men. 

Comment

Choosing A Company Name: How 8 Agencies Picked Their Names

How does a company get its name? Is it through rigorous, consumer-based testing? Or conceived over a beer? Or by hiring an expert? If you are a start-up, you often don’t have the big budgets or time to conduct months of expensive research to identify the absolute best name. To better understand one of the earliest, and most important decisions entrepreneurs will make, the choice of the firm’s name, I sought insight from several agencies. Below are some of the inventive ways that companies arrived at their names.

Comment

Comment

What is a Creative’s Most Valuable Skill?

What is it that has enabled the creative output upon which Vann has built his career? Vann’s answer: his “ability to look at creative through a strategic lens”.  As we talked about what this meant, Vann noted that strategy creates parameters. While some may find parameters limiting, he said it’s when he uses those to his advantage that he has the most success. Inspiration actually strikes hardest when figuring out how to work creatively within boundaries. While he’s known many creative types to want to do “cool or hip” work without a strategic foundation, he’s also seen how that work turns into a singular tactic, and not a true, long-term campaign.

Comment

Listening, Strategically.

In branding, advertising, and marketing it might be assumed that he who has the loudest voice, wins the most consumers. As the Greek philosopher Epictetus once remarked, however, “we have two ears and one mouth so we can listen twice as much as we speak”. While understated, listening is an essential part of the branding and/or marketing process and a skill I’ve personally found value in honing. As I look back at my career, learning to listen has been a key to success, regardless of industry.

How Important is Brand Messaging to a Startup?

At FL+G, we often consult with startups. One of the first things we talk about with these new companies is the need for strong brand messaging. We firmly believe that a strong core message is essential when building a brand because this process is about figuring out what needs to be said, what wants to be heard, and the best way to deliver it. To us, messaging is the branding decision companies should make before the logo design, before the website launches, before any marketing materials are pushed out.