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strategy

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Join FL+G for a Branding Strategy Panel at Upcoming Denver Design Week

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Earlier this month, we brought you tips on building your personal brand. From identifying your strengths to publishing and sharing your own original content, there are a number of key components to establishing yourself as an expert in your niche. One way to continue building your own creative strategy is by connecting with top mentors in the branding space. This month, FL+G is proud to be creating an opportunity that will allow you to do just that at Denver Design Week this October 12th-19th. With FL+G’s own Brian Rogers on board, FL+G will be part of the panel “ More Than a Logo: How to Establish a Unique Brand in a Cookie Cutter World” on Thursday, October 18th. The focus of our discussion will be centered around how to set yourself and your brand apart from your competition, why your brand is more than your logo, and how to showcase your brand in the visual design world.

For this special event, FL+G is also bringing on industry expert Josh Taylor of SIXINCH® North America furniture. SIXINCH is not your average furniture company- their pieces are playful, unique, and whimsical while simultaneously having classic elements that keep them comfortable and functional. Their furniture has been featured in installations all over the world, and more recently, you might have even seen a piece like The Cliffy at a music festival! So how did SIXINCH brand themselves as a little more rock’n’roll than your average interior design choices? Josh will be sharing this with you, along with tips in his specialties of digital media, videography, design concepts, copywriting, brand awareness, and omni-channel marketing campaigns.

Along with Brian and Josh, the panel will also feature host Becky Mickletz (Remickz Marketing) and panelist Brandy Sachen (Sofar Sounds Denver). In the competitive marketing world, connecting with these mentors is exactly what you need to establish your own brand dominance.

Details for this Denver Design Week panel are below and you can snag $15 tickets here. Join our Facebook event for your chance to win two free tickets! Panelists are available for press and interviews; connect with us at publicrelations@flg.agency for requests. We can’t wait to see you October 18th!

Denver Design Week Panel details:

“More Than a Logo: How to Establish a Unique Brand in a Cookie Cutter World”

Thursday, October 18th 2018 at 1:30PM

The Yard at Denargo Market 2323 Delgany Street Denver, CO 80216

More About SIXINCH North America

Founded in Belgium in 2003 by Pieter Jamart and Michel Sels, SIXINCH was born from a passion for innovative materials and progressive design. In 2013, Peter and Michel partnered with U.S.-based Wieland Designs, a well-respected company in the furniture industry, and expanded the footprint for one of the most talked about furniture brands in the world. Their furniture has been featured in the international market at The Mondrian Hotel in Miami, The Centre Pompidou in Paris, Moscow’s Airport, and for commissioned installations in New York, Rotterdam, and Hamburg. With some of their more whimsical pieces, SIXINCH has even expanded their market into children’s hospitals, the aforementioned music festival space, and more. Earlier this year, SIXINCH North American opened their first showroom at the Merchandise Mart in Chicago during the NeoCon trade fair, the largest American trade fair for design professionals. One of the company’s most popular pieces, The Cliffy, has previously been the winner of a “Best of Neocon Editors’ Choice Award.”SIXINCH has a number of products newly available for 2018, from chic seated pieces like The Gnarly to the more fanciful and intriguing Tapa if you’re interested in browsing more.

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New Year. New Quarter. New Strategy.

2018 is a new year, which means it’s time to figure out your first quarter marketing
strategy. Your ‘great product’ means nothing without great sales, and great sales are a result of
great marketing. Creating a solid marketing strategy from the get go will set you up for major
success in the following year.

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What is a Creative’s Most Valuable Skill?

What is it that has enabled the creative output upon which Vann has built his career? Vann’s answer: his “ability to look at creative through a strategic lens”.  As we talked about what this meant, Vann noted that strategy creates parameters. While some may find parameters limiting, he said it’s when he uses those to his advantage that he has the most success. Inspiration actually strikes hardest when figuring out how to work creatively within boundaries. While he’s known many creative types to want to do “cool or hip” work without a strategic foundation, he’s also seen how that work turns into a singular tactic, and not a true, long-term campaign.

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Listening, Strategically.

In branding, advertising, and marketing it might be assumed that he who has the loudest voice, wins the most consumers. As the Greek philosopher Epictetus once remarked, however, “we have two ears and one mouth so we can listen twice as much as we speak”. While understated, listening is an essential part of the branding and/or marketing process and a skill I’ve personally found value in honing. As I look back at my career, learning to listen has been a key to success, regardless of industry.