Viewing entries tagged
listening

Listening, Strategically.

In branding, advertising, and marketing it might be assumed that he who has the loudest voice, wins the most consumers. As the Greek philosopher Epictetus once remarked, however, “we have two ears and one mouth so we can listen twice as much as we speak”. While understated, listening is an essential part of the branding and/or marketing process and a skill I’ve personally found value in honing. As I look back at my career, learning to listen has been a key to success, regardless of industry.