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creative thinking

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What is a Creative’s Most Valuable Skill?

What is it that has enabled the creative output upon which Vann has built his career? Vann’s answer: his “ability to look at creative through a strategic lens”.  As we talked about what this meant, Vann noted that strategy creates parameters. While some may find parameters limiting, he said it’s when he uses those to his advantage that he has the most success. Inspiration actually strikes hardest when figuring out how to work creatively within boundaries. While he’s known many creative types to want to do “cool or hip” work without a strategic foundation, he’s also seen how that work turns into a singular tactic, and not a true, long-term campaign.

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