Viewing entries tagged
brand messaging

How Important is Brand Messaging to a Startup?

At FL+G, we often consult with startups. One of the first things we talk about with these new companies is the need for strong brand messaging. We firmly believe that a strong core message is essential when building a brand because this process is about figuring out what needs to be said, what wants to be heard, and the best way to deliver it. To us, messaging is the branding decision companies should make before the logo design, before the website launches, before any marketing materials are pushed out.