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Join FL+G for a Branding Strategy Panel at Upcoming Denver Design Week

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Earlier this month, we brought you tips on building your personal brand. From identifying your strengths to publishing and sharing your own original content, there are a number of key components to establishing yourself as an expert in your niche. One way to continue building your own creative strategy is by connecting with top mentors in the branding space. This month, FL+G is proud to be creating an opportunity that will allow you to do just that at Denver Design Week this October 12th-19th. With FL+G’s own Brian Rogers on board, FL+G will be part of the panel “ More Than a Logo: How to Establish a Unique Brand in a Cookie Cutter World” on Thursday, October 18th. The focus of our discussion will be centered around how to set yourself and your brand apart from your competition, why your brand is more than your logo, and how to showcase your brand in the visual design world.

For this special event, FL+G is also bringing on industry expert Josh Taylor of SIXINCH® North America furniture. SIXINCH is not your average furniture company- their pieces are playful, unique, and whimsical while simultaneously having classic elements that keep them comfortable and functional. Their furniture has been featured in installations all over the world, and more recently, you might have even seen a piece like The Cliffy at a music festival! So how did SIXINCH brand themselves as a little more rock’n’roll than your average interior design choices? Josh will be sharing this with you, along with tips in his specialties of digital media, videography, design concepts, copywriting, brand awareness, and omni-channel marketing campaigns.

Along with Brian and Josh, the panel will also feature host Becky Mickletz (Remickz Marketing) and panelist Brandy Sachen (Sofar Sounds Denver). In the competitive marketing world, connecting with these mentors is exactly what you need to establish your own brand dominance.

Details for this Denver Design Week panel are below and you can snag $15 tickets here. Join our Facebook event for your chance to win two free tickets! Panelists are available for press and interviews; connect with us at publicrelations@flg.agency for requests. We can’t wait to see you October 18th!

Denver Design Week Panel details:

“More Than a Logo: How to Establish a Unique Brand in a Cookie Cutter World”

Thursday, October 18th 2018 at 1:30PM

The Yard at Denargo Market 2323 Delgany Street Denver, CO 80216

More About SIXINCH North America

Founded in Belgium in 2003 by Pieter Jamart and Michel Sels, SIXINCH was born from a passion for innovative materials and progressive design. In 2013, Peter and Michel partnered with U.S.-based Wieland Designs, a well-respected company in the furniture industry, and expanded the footprint for one of the most talked about furniture brands in the world. Their furniture has been featured in the international market at The Mondrian Hotel in Miami, The Centre Pompidou in Paris, Moscow’s Airport, and for commissioned installations in New York, Rotterdam, and Hamburg. With some of their more whimsical pieces, SIXINCH has even expanded their market into children’s hospitals, the aforementioned music festival space, and more. Earlier this year, SIXINCH North American opened their first showroom at the Merchandise Mart in Chicago during the NeoCon trade fair, the largest American trade fair for design professionals. One of the company’s most popular pieces, The Cliffy, has previously been the winner of a “Best of Neocon Editors’ Choice Award.”SIXINCH has a number of products newly available for 2018, from chic seated pieces like The Gnarly to the more fanciful and intriguing Tapa if you’re interested in browsing more.

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FL+G Launches

 

Vann Graves departs Fancy Rhino, launches FL+G

Less than a year after joining the company, president and CCO Vann Graves has parted ways with Fancy Rhino, and has announced his intention to launch his own agency.

Based in Chattanooga, TN, the eight-person agency will be named FL+G, as determined by a poll of Campaign US readers last week. The name — suggested by Susan Credle, Global Chief Creative Officer of FCB and a friend of Graves — refers to the initials of the agency’s founding leadership team. (Integrated producer Ivannah Flores, strategist Kate Lamb, account director Sally Lynch and director/editor Josh Gross).

A veteran of BBDO and McCann Erickson, Graves left New York in 2014 to help Fancy Rhino, which is based in Chattanooga, evolve from a production house into a self-described "content creation company." The partnership won early attention with clever ads for Torch, a child-friendly router, that played on the innocent associations children have with terms like "blue balls" and "happy ending."

But the partnership was "not a perfect fit," Graves wrote in a column for Campaign US last week, and eventually dissolved.

Fancy Rhino currently has no plans to fill the role Graves originated, the agency said. Instead, Isaiah Smallman, cofounder and CEO, is "stepping back in as president," he said, and Drew Bellz, cofounder and CCO, will assume Graves’ creative duties.

"We’re happy to have Vann doing his own thing but excited about what we’re doing, and hopefully down the road we’ll have the chance to collaborate," Smallman said. The agency has also counted Kia, Samsung and Office Depot among its clients. 

Torch now becomes the first client at FL&G. The company is no longer working with Fancy Rhino.

Graves describes FL+G as "a creative agency that operates on a strategic production model. We stand by the belief that quality content is the way of the future for successful brands, so we’ve integrated a production mindset seamlessly into our brand building process," he said.

Allowing the public to pick his agency’s name was "a vulnerable experience," Graves said — and precisely the sort of thing he would advise a client to do, which is why he did it.

"This is exactly the kind of creative and experimental approach that I've always envisioned for my own agency, and I couldn't be more thrilled with the results," he said. "This type of process is what I would ask my clients to entrust me with, so, by kicking off FL+G in this way, we are representing how we will work with our future partners."

By Douglas Quenqua Published - Campaign - February 29, 2016